Wednesday, October 10, 2007

Adobe Photoshop New Logo

Adobe Photoshop has released its new logo and also has new tagline "See What's Possible". Yes it's true and it's official! - We can't be dreaming.

"The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging," - from the press docs.

I love Photoshop and I have used it every day since college. The new logo looks like the iChat logo that was reversed and doesn't speak to what Photoshop is to me. I don't get this one either... it looks so out of place with the current CS3 icons that I have gradually accepted. Now this flys in the face of those. I don't see consistency here at all.

Here's a quick screenshots of the main variations on the logo.